Creative technologist, speaker and strategist
 

I work with organisations to drive sustainable growth through strategic clarity, storytelling and applied AI.  My work sits at the intersection of creative technology, behaviour and systems thinking, helping organisations align narrative, systems and intelligent technology to create lasting commercial impact.
 

Through my B2B growth agency, HarveyDavid,  we design, implement and maintain the technologies and content that support sustained commercial growth. The work is grounded in a simple belief: real growth does not come from doing more, but from doing better - through clearer focus on what already works, stronger human connection with the audiences that matter most, and thoughtful use of AI to scale what is already effective.
 

Alongside delivery work, I also develop practical AI playbooks and implementation guides for B2B leaders, focused on applying artificial intelligence responsibly to real commercial workflows.

I’m typically invited to work with leadership teams, founders, marketers and innovation-focused organisations navigating change, growth and the practical adoption of AI.

Speaking, Writing and Thought Leadership

Alongside HarveyDavid, I write, speak and appear as a podcast guest on storytelling, innovation and applied artificial intelligence. My work focuses on how emerging technologies are reshaping communication, decision-making and creativity, and how organisations can use them with judgement, responsibility and humanity.
 

I have delivered talks and keynotes for organisations and platforms including TEDx, SXSW Austin, Google, Microsoft, The Mix Conference, and The Studio Bath.  My speaking explores the practical and strategic implications of emerging technology, particularly where artificial intelligence intersects with creativity, leadership, decision-making and organisational change.  

My talks include Running with Machines: Reimagining Workflows with AI, first presented at Sparck, and Truth, Lies and AI Hype, which I present to senior leadership teams seeking a clear, grounded understanding of the real-world impact of AI on strategy, performance and decision-making.

I also appear on podcasts and publish The AI Marketing Newsletter on LinkedIn,  sharing practical insights on AI in marketing, creativity, and day-to-day work.

Creative Practice with AI

I have been working with artificial intelligence for many years across creative, technical and commercial contexts, developing tools, workflows and applications as the field evolved into wider use.  My engagement with AI has been shaped through hands-on experimentation and applied work, and further deepened through study at Saïd Business School, University of Oxford.
 

Bringing that together with my background in broadcast comedy, I created, wrote and produced Made in AI, an AI-assisted podcast sitcom, now in development as an animated series - with humans involved at every stage, from writing and performance to animation and production.
 

Alongside my creative practice, I have contributed to cultural and policy discussions on AI, including a recent collaboration with King’s College London exploring creativity, labour and copyright, and a round-table on the ethical use of AI in e-commerce with senior founders and leaders.

​Research & Futures Scanning
I co-author HScan11, a futures-scanning project exploring early signals in AI, biological computing and agency across human and non-human systems.  You can read HScan11 here.

Storytelling, Communication and Behaviour
My career has been deliberately non-linear. After a period of travelling, where I became deeply interested in people’s stories and how they shape behaviour, I began my professional journey with a BBC bursary and moved into radio and television production. I worked on projects for Radio Caroline, MTV, BBC Radio 1 and the Pepsi Network Chart Show before joining the launch team at Heart FM in London.  

I later helped revitalise the Kiss FM brand as producer of Steve Jackson’s Morning Glory. During that time, our team earned a Sony Gold Award and a MOBO, and the show was named by The Guardian as one of the UK’s most influential radio programmes. This period cemented my interest in storytelling, audiences and how ideas move people at scale.
 

After studying at D&AD, I became a Creative Director at a global marketing agency. I later studied behavioural economics, founded a behavioural change company, and designed and delivered transformation programmes for an international organisation operating in West Africa.

Music, Machines and Systems Thinking

Alongside my work in strategy and behaviour, I’ve maintained a long-standing relationship with electronic music, both as a DJ and through a wider interest in how systems function beneath the surface. From an early age, I learned by dismantling and rebuilding radios, watches and electronic equipment, developing an instinct for structure, pattern and cause and effect. That early engagement with machines continues to shape how I think about complexity and inform my creative and professional work today.
 

I was involved in prototyping some of the earliest digital DJ and broadcast systems in the UK and Ibiza, performed at venues such as Pacha, Space and Café Mambo, taught at Point Blank Music School in London, and contributed to international broadcast training and creative initiatives in politically sensitive environments. I also studied at STEIM in Amsterdam, an independent centre for research and development of instruments and tools for performers in the electronic performance arts.

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Lux Nova - making the invisible audible

Music has remained an important parallel thread in my creative life. More recently, I’ve returned to music through Lux Nova, a collaborative art and sound project with my wife that reveals hidden musical patterns embedded within large datasets from NASA and the European Space Agency.
 

Notes from Your Universe, the first soundscape from the project, draws on data from major astronomical events and missions, including giant solar storms, the Voyager 1 mission, and spikes in high-energy electrons and protons. The work shapes this latent musical material into immersive compositions that allow vast systems to be experienced as sound rather than information.  We recently presented Notes from Your Universe at The Studio, Bath Spa University.

Writing, Boards and Community

I sit on the board of Strange Thoughts and Arcade Strange, a tech-led creative activations agency, where I contribute to their mission to bring joy through technology. In 2025, I joined the Caples Awards jury, judging international creative work.
 

My writing includes Zoom! The Faster Way to Make Your Business Idea Happen, featured in The Independent’s Top Ten Business Books, as well as Mash Up!, co-authored with Ian Sanders, Why You Need a Business Story and How to Create It, and earlier DJ guides, including Basic DJ Techniques.

Across all of this work, the consistent thread has been helping people turn ideas into action through storytelling, creativity and technology.  I live in Bristol and continue to draw inspiration from its creative energy and independent spirit. I also volunteer with the Bristol Speakers Club, supporting others to develop confidence in speaking, communication and storytelling.