David Sloly
Hello.
For three decades, I’ve worked at the leading edge of change, from the early days of digital to today’s AI era. My work has spanned broadcast, technology, advertising and marketing, from senior creative and executive roles to founding and building businesses and pioneering early digital initiatives.
My company, HarveyDavid, designs, builds and delivers AI and automation solutions. We combine deep expertise in marketing automation and applied AI with an understanding of how people think and behave. We start with the business goal, not the technology, then architect and integrate the systems needed to deliver it.
Talks, Podcasts and Webinars
I write and speak on storytelling, futurology, innovation and applied AI, exploring how emerging technologies are reshaping communication, creativity and business. I have delivered talks and keynotes for organisations including TEDx, SXSW Austin, MIX, Google and Microsoft.
My recent talks include Running with Machines: Reimagining Workflows with AI, first presented at Sparck; Truth, Lies and AI Hype, presented to senior leadership teams; and Where Does AI Take Marketing Next? I have also appeared as a guest on numerous podcasts, and I deliver a monthly AI Marketing Webinar for marketing leaders and publish The AI Marketing Newsletter on LinkedIn.
Creative Practice with AI
My work with AI combines hands-on experimentation and applied practice with study at Saïd Business School, University of Oxford. Drawing on my background in broadcast comedy, I created, wrote and produced Made in AI, an AI-assisted podcast sitcom, now in development as an animated series...with humans involved at every stage.
I have also contributed to cultural and policy discussions on AI, including a collaboration with King’s College London exploring creativity, labour and copyright, and a round-table on the ethical use of AI in e-commerce with senior founders and leaders. I co-author HScan11 with Matthew Mullen, a futures-scanning project exploring new forms of AI, biological computing and interactions between humans and non-humans.
Storytelling, Communication and Behaviour
The foundations of my approach to storytelling, communication and behaviour go back to the beginning of my career. After travelling in Europe, Africa and the Middle East, I became deeply interested in people’s stories and how they shape behaviour. Of British and Jamaican heritage, I began my professional journey after being awarded a BBC bursary, which opened the door to a career in radio and television production. I created, produced and presented projects for Radio Caroline, MTV, BBC Radio 4, BBC Radio 1 and the Pepsi Network Chart Show before joining the launch team at Heart FM in London.
I later helped revitalise the Kiss FM brand as Executive Producer of Steve Jackson’s Morning Glory. During that time, our team earned a Sony Gold Award and a MOBO, and the show was named by The Guardian as one of the UK’s most influential radio programmes. This period cemented my interest in storytelling, audiences, and how ideas move people at scale.
After studying at D&AD, I worked as a Creative Director in advertising and marketing across TV, radio, digital and integrated campaigns for both B2B and B2C audiences, from writing TV adverts for major brands, spearheading early digital campaigns for Smirnoff in Ibiza to helping pioneer the introduction of Google AdWords to the UK market. I later studied behavioural economics, founded a behavioural change company, and designed and delivered transformation programmes for international development agencies and global delivery partners operating across West Africa.
Music, Machines and Systems Thinking
I was involved in prototyping some of the earliest digital DJ and broadcast systems in the UK and Ibiza, performed at venues including Pacha Ibiza, Space Ibiza and Café Mambo, taught at Point Blank Music School, and contributed to international broadcast training and youth initiatives supported by the OSCE and NATO in conflict-affected regions. I also studied at STEIM in Amsterdam, a pioneering centre for music technology and performance innovation.
Lux Nova: Making the Invisible Audible
More recently, that relationship with music, technology and systems has found expression through Lux Nova, a collaborative immersive sound project created with my wife, Annette Sloly. Lux Nova transforms hidden patterns within complex systems into immersive musical works that make the invisible audible. Our debut work, Notes from Your Universe, draws on datasets from NASA and the European Space Agency and has been presented at The Studio, Bath Spa University, TechSPARK's Bath Digital Festival and the AI Impacts Conference. Lux Nova is currently resident at The Studio, Bath Spa University.
Books
My writing includes Zoom! The Faster Way to Make Your Business Idea Happen, featured in The Independent’s Top Ten Business Books, as well as Mash Up!, co-authored with Ian Sanders, Why You Need a Business Story and How to Create It, and earlier DJ guides, including Basic DJ Techniques.
Creative Leadership
I sit on the board of Strange Thoughts and Arcade Strange, a tech-led creative activations agency, where I contribute to their mission to bring joy through technology. In 2025, I joined the Caples Awards jury, judging international creative work.
A Londoner by birth, I now live in Bristol and continue to draw inspiration from its creative energy and independent spirit. I also volunteer with Bristol Speakers Club, supporting others in developing confidence in speaking, communication and storytelling.