I lead the B2B sales and marketing growth agency HarveyDavid, where we design, install, and maintain the technologies and content that support sustainable business growth. My work is grounded in a simple belief: real growth doesn’t come from doing more, but from doing better - clearer focus on what works, stronger human connection with the right audiences, and thoughtful use of AI to scale what already succeeds.
 

Alongside HarveyDavid, I write, speak, and appear as a podcast guest on storytelling, innovation, and intelligent technology. Much of my work explores how emerging tools reshape communication, decision-making, and creativity - and how to use those tools without losing clarity, judgment, or humanity.

My career has been deliberately non-linear. After a period of travelling - where I became deeply interested in people’s stories and how they shape behaviour - I began my professional journey with a BBC bursary and moved into radio and television production. I worked on projects for MTV, BBC Radio 1, and the Pepsi Network Chart Show before joining the launch team at Heart FM in London.  I later helped revitalise the Kiss FM brand as producer of Steve Jackson’s Morning Glory. During that time, our team earned a Sony Gold Award and a MOBO, and the show was named by The Guardian as one of the UK’s most influential radio programmes. This period cemented my interest in storytelling, audiences, and how ideas move people at scale.
 

After studying at D&AD, I became a Creative Director at a global marketing agency. Wanting a deeper understanding of how people think, decide, and change, I later studied behavioural economics and went on to found a behavioural change company. This work led to the design and delivery of transformation programmes for international organisations, including the Palladium Group and the OSCE.
 

Alongside my work in strategy and behaviour, I’ve maintained a long-standing relationship with electronic music. I was involved in prototyping some of the earliest digital DJ systems, performed at venues such as Pacha, Space, and Café Mambo in Ibiza, and taught at Point Blank Music School in London. Music has remained an important parallel thread in my creative life.
 

Over the past five years, I’ve deepened my engagement with artificial intelligence through study at the Saïd Business School, University of Oxford. Bringing that learning together with my background in broadcast comedy, I created Made in AI, the world’s first AI co-created podcast sitcom, now in development as an animated series. The project follows an AI robot family that has been abandoned by their manufacturers and left to navigate the real world, and is co-produced and performed by a cast of AI assistants.
 

I’ve spoken on business, storytelling, AI, and futurology at events including SXSW Texas and TEDx Bristol, and for organisations such as Google and Microsoft. I’ve also delivered training and transformation programmes for groups including The Prince’s Trust UK, the Palladium Group in Ghana and Nigeria, and the OSCE in Macedonia.

More recently, I’ve been presenting a talk titled "Truth, Lies, and AI Hype" to senior leadership teams seeking a clear, practical understanding of how artificial intelligence is affecting strategy, performance, and decision-making.

I’m also part of a King’s College London initiative examining how creatives can adapt in the age of AI. The project brings together artists, writers, and legal experts to explore how creativity, cultural labour, and copyright might evolve as intelligent systems become more embedded in everyday life, and to develop recommendations for how the UK can move forward thoughtfully in this space.

My writing includes Zoom! The Faster Way to Make Your Business Idea Happen, which was featured in the Independent’s Top Ten Business Books, as well as Mash-up!: How to Use Your Multiple Skills to Give You an Edge, Make Money, and Be Happier and Why You Need a Business Story and How to Create It. Earlier in my career, I wrote several widely used DJ guides, including Basic DJ Techniques.

Across all of this work, the consistent thread has been helping people turn ideas into action through storytelling, creativity, and technology.

More recently, I’ve returned to music through Lux Nova, a collaborative project with my wife that translates large datasets from the European Space Agency and NASA into sound. Notes from Your Universe, the first soundscape from the project, transforms astronomical data into immersive compositions, allowing vast systems to be experienced as sound rather than information.

I sit on the board of Strange Thoughts and Arcade Strange, a tech-led creative activations agency, where I contribute to its mission to use technology for joy. In 2025, I joined the Caples Awards jury, judging AI-driven creative work from around the world.
 

I live in Bristol with my family and continue to draw inspiration from the city’s creative energy and independent spirit.