STORM, a new AI tool from Stanford University, is reshaping the creation of long-form content. STORM excels in the "pre-writing" phase, where it curates comprehensive outlines for articles by retrieving diverse perspectives and posing multi-perspective questions to simulate conversations. This approach results in thorough, well-organised outlines comparable to human-generated content, setting it apart from traditional AI models.
You answer a two-step question with STORM. The first step is to enter a topic. I entered: How is AI impacting B2B marketing? Next, you are asked to elaborate on the purpose of writing the article. I answered: This article aims to educate anyone working in B2B marketing who may feel that they are not fully informed about how AI impacts their industry.
STORM's ability to autonomously generate comprehensive, well-researched long-form content could significantly streamline the content creation process for marketing teams. This AI tool promises to enhance productivity while maintaining content quality, crucial for building thought leadership and improving SEO.
Stay up to date with the latest AI Marketing news with The AI Marketing Newsletter
Check out the PDF below.
Comments